Humans as a species love to categorize. To help us understand the world around us, we give everything a name — each other, our pets, our moods, the earthy smell of a forest after rain. And when we’re particularly excited about something, we’ll give it a nickname, too. In this fashion “femtech” was born, a term used to describe the section of the Venn diagram where technology and female health care get busy. The term was coined around 2016, about the time that seriously innovative ideas started popping up in that particular sliver of space.
Think back to the then-scandalizing ads for Thinx period-proof underwear . There was also Fin , a crowdfunded fingertip vibrator; Clue , an ovulation tracker; and Cora , the organic menstrual-products subscription service. Before long, seriously big cash began to flow.
Last year, an estimated $400 million was invested in ...